No More Red

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Octopus are proud to part of Arsenal and Adidas' No More Red campaign. 

2021 recorded the highest number of teenage homicides in London for more than a decade. The No More Red campaign aims to build on the work that Arsenal has been doing in the local community for the last 35 years, by working with a number of local organisations who aim to reduce the factors that increase violence amongst young people. We are glad to be able to work alongside Arsenal on this campaign, as a community partner. 

To raise awareness for No More Red, Arsenal will be playing in a white kit for their FA cup tie against Nottingham Forest on the 9th January. The shirts worn by the players will then be gifted to their community partners, including Octopus. 

The work that the No More Red campaign will do includes: 

  • Investing in creating and refurbishing safe spaces to play football – starting with the pitch on Harvist Estate just minutes away from Emirates Stadium
  • Creating a No More Red mentorship scheme where young people doing positive work in the community will be supported by creative talent including Idris Elba, Ian Wright, DJ Emerald Rose Lewis and artist Reuben Dangoor among others
  • Providing access to its talent network who will make regular contributions to Arsenal in the Community programmes that provide a wide range of training,  quality spaces, positive role models and tangible opportunities for young people
Find out more here

Watch the campaign film
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